Case study on Progressive Insurance's Marketing Strategies

I. Background a. The progressive tense Story Progressive is a large federation that started the business in 1937. Progressive employs to a greater extent than 26,000 and its revenue as of 2004 was 1.04B. Progressive distributes its go through teleph unmatchable, net profit and independent agents. Progressive conducts business in 48 states and the district of Columbia and has organized these 49 jurisdictions into sextet geographical regions. The self-confidence and the Direct Businesses are managed at the topical anaesthetic train and have three General Managers, each prudent for twain regions. The Claims business area has six General Managers amenable for genius region each, with managers at the state level. Sales and return (which includes chest of drawers and Direct guest service, direct sales and claims sack reporting, among another(prenominal) services) is performed at six regional sites in Austin, Taxes; Cleveland, Ohio; atomic consider 27 Springs, Colorado; Phoenix, Arizona; Sacramento, California; and Tampa, Florida. The company relies intemperately on technology and extensive data gathering and compendium to plane section markets and price according to encounter potential. The company has remained warring by closely managing expenses and achieving operating efficiencies, and by purification its risk measure and price segmentation skills. Superior customer service, claims adjusting and strong spot recognition are also classical factors in the companys competitive strategy. b. Overview of Products Personal Automobile is Progressives primary policy product.

It p rovides coverage to individuals from basic ! obligation to full coverage. This includes bodily injury, shoes damage, and physical damage caused by a collision. In addition, many an(prenominal) states require policies to provide for scratch line party individualised injury protection, frequently referred to as no-fault coverage. Progressive offers personal automobiles indemnification to nonstandard, standard and preferred customers. Nonstandard insurance is intended for drivers who because of their impulsive record, age or vehicle, represent a higher risk thru liability. Standard insurance is intended for drivers with one or... If you want to wedge a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper