E-Marketing Report for www.northbrisbanelandscapes.com.au Assignment

E-Marketing Report for www.northbrisbanelandscapes.com.au - Assignment ExampleA ranking of the four companies, atomic number 7 Brisbane Landscape, C terms Landscapes, Australian Native Landscapes, and Frosts garden Centres, chosen in this paper, has also been done to deduce the comparative position of each company. The overall result suggested a down(p) position of North Brisbane Landscape, the company discussed in the paper. The company was found to lack in its 7 Is and 6 Cs components. The recommendations pass water been done, keeping in focus the deficiencies observed in these two components respectively. Introduction E-marketing is the marketing using digital technologies in order to help selling of the products or work. E-marketing provides businesses houses of any size an easy access to the general mass market within an affordable price range. Specific benefits achieved from e-marketing include the following aspects global reach, pass up cost, results that can be tracked and measured, 24-hour marketing, personalization, one-to-one marketing, etc (Developing an E-Marketing Plan, 2005, pp.2-3). Business websites should be maintained by every running company in order to propagate their products and services online. As websites are so important for a company, this needs to be audited on regular basis in order to determine their effectiveness as well as any broken link, i.e. a link which cannot be accessed by the user. A good website audit report would provide information on how often the website is accessed by the users, whether by subscribing or paid advertisements, etc (Website Audit an Analytical Approach, 2007). In this paper, we will talk about North Brisbane Landscape and compare it with tercet other websites at the topical anaesthetic, national and international levels, namely at local level - C Price Landscapes, nationally - Australian Native Landscapes, and internationally - Frosts Garden Centres located in Oxfordshire, UK. In this research, two tools of the 6Is and the 7Cs will be used to compare and evaluate these three websites. These websites belong to the same industry. The audit report of North side Landscape supplies says that the website of North side Landscape has been experienced in their services for the past 36 years but not experienced in the effectiveness of their website. This is because the website requires more information and features for providing information for their customers or even in dealing with their suppliers. The company lacks in features such as identification, individualization and interaction with customers (North Brisbane Landscape, 2010). The local company, i.e. C Price Landscapes, is better in terms of its homepage contents (C Price Landscapes, 2010). The information is clear and it has communication with the social network users like Facebook. The company chosen at the national level, Australian Native Landscapes, is far better than the rest of the company websites going by its conte nts and features. The website has made good use of simulation combination and provides correct links to guide its customers (Australian Native Landscapes, 2011). The last company chosen at the international level is Frosts Garden Centres in Oxfordshire. The company has a well maintained website. Interactive marketing Interactive marketing is the ability to address the customer, remember what the customer has said, and address the custo