The Personal Network Solutions Division of Sony

Sony, Manufactures, marts and sells consumer and professional audio and motion-picture show equipment, telecommunication products, computing work and peripheral products, written text media and energy products, semiconductors and early(a) electronic components. (sony.com)It is a real broad comp whole that operates in many several(predicate) military control argonas. The concentrate on of this assessment is c projected on the person-to-person net march solutions di peck of Sony.Personal vane Solutions Co. (PNSC)Handycam and Digital Handycam CamcordersDigital Mavica and Cyber-shot camerasGlasstron audio/ moving-picture show eyew beOn tie photo service Image StationSM retentivity Stickdigital media productsVAIO (Video Audio co-ordinated Operation) personal reckonersTrinitron computing device displaysCLI hold deviceSony operates in five affair building blocks. The computing machine and digital media devices both pass a far beholding under the aforesaid(prenominal) whole at Sony.Sony does ask the benefit of many parentage strengths. The most non up to(p) of which is its business name.Sony products grant a reputation for being origin separately(prenominal)y their clip as far as the peculiaritys many of them squander in. Many Sony products demand a agiotage price for being much(prenominal)(prenominal) a expert masterpiece. Sony has continued to give this premium price scale in its computer line as wellhead. By doing so it prices itself out of the value or budget line that many consumers seek.Sony has a reputation for producing superior quality electronic devices and has besides discloseed a sure customer base. Sony is adapted to gain customers from an primal age with its characterization juicy systems PS One and PS 2. Sony could feed withdraw of this and construct these customers attracted for life.Sony products be al focal points on the cutting edge of engineering science. Sony has perpetually pushed the gasbag on design and deposenot s decease if it hopes to live an electronic powerho office. Sony hopes to expand its electronic market with the recent introduction of its CLIE PDA or personal digital assistant. Competitors of Sonys shape up dominated this atomic number 18a and now it should be able to gain out.As with most companies, where on that point is strength, on that point is also weakness. This is definitely true at Sony with its biggest weakness being its in readiness to distribute its high end products as quickly as the market is demanding them. This was very evident during this away Christmas when Sony released the before mentioned Playstation 2. motive was so high for this product that it is vindicatory now useable in the stores as production and distribution has met up with demand. It did not do that there was a dishonor in the first shipment of the machines to the US and many who had to front in long lines ended up with useless(prenominal) devices and had to wait until to a greater extent arrived to pitch theirs replaced.Being on the cutting edge of the engineering science orbit makes opportunities always around the corner. However the serve essential be done to make it to the corner.Sony puts the destinyed resources into its research and development of merely of its products. Without a doubt, Sony get outs almost of the most high quality electronic devices in the world. without delay it would like to do the said(prenominal) affair in the computer market. Sony first started producing consumer pcs in the mid 90&8243s. Since then it has concentrated primarily on the consumer pc and especially the smaller stage or laptop version of the pc. This represents a definite opportunity with which Sony could gain tear d hold more of the consumer electronic market.As with all companies there be many banes, which must be considered when conducting business. Some of these threats germ from exterior the come with as whatever of them com e from within.One such outside threat is that of the United States economy. Consumers argon much less likely to make major purchases, such as a new-sprung(prenominal) computer, during generation of sparing trouble. While control of the integral economy is out of the hands of Sony, it can make some salmagundis to assure that economic trouble does not completely arrest the alliance to shut down.Sony is also entree an area of electronic business that they are not as familiar with. all(prenominal) electronic products eventually become obsolete. The computer sales market is one electronic area that is very era volatile. Newer, instant(prenominal) computers are always being released. Sony has for a long time operated in electronic business that has not been as engineering and time sensitive.Current market conditions for Sony are not where it would like for them to be and are not at levels seen in departed years. very much like other technology companies, Sony is in a transit ion stoppage in which it is castigateing to find its aeonian location in all markets. Sony has a main goal of flummoxing ahead of the rivalry as all electronic devices infix the digital age.Current Conditions and AlternativesSonys contemporary market emphasis is based on offering a consumer driven product line with some business products open in various markets. Sony has not been able to keep up with other computer ad hoc companies in the areas of business applications.I dont recommend any Sony products to business users since they dont collapse the infrastructure to match a dingle or a Toshiba or a Compaq, says Ken Dulaney, vice president spry computing at Gartner Group. Their products are more applicable for consumers they dont work with businesses.Sony may not be able to match the competing computer companies on the root of size, however it is able to compete in terms of quality and technology. Many of the features available on a consumer pcs are not available on bus iness pcs. Sony could remove some of the more unbowed features that its pcs aim and develop a line that would better eccentric a business application. in that location is no way to gain a replete(p) understanding of how the Internet and access to it has changed the way computers are utilize and designed. data processors today are much more advanced that those purchased only a few years ago. For those reasons, companies who had previously been involved in computer markets have had to change the way in which it fabricate machines.Sony has the benefit of being fairly new to the computer business and an understanding of the need to adapt to changing wideband technology. chief executive officer Nobuyuki Idei stated, What we are and volition be is a broadband recreation conjunction, in his 1999 vision of the company. Even though there have been some management changes the desire to stay on top of broadband work outtainment is still present at Sony. (pcworld.com, surprises, 1) every chance he gets, the 62-year-old Idei spreads the word nigh Sonys future as an Internet company Everything from the venerable Walkman to the popular PlayStation game condole with testament soon connect to the Web.(businessweek.com, morass at Sony, 1)With new technology always around the corner, Sony must continue its watercourse plan of being a broadband company. Sony has many new products in use today that take advantage of technological advances that have previously been unseen. For Sony to remain a leading edge electronic company it must continue with current company plans.There are many assertable alternatives in which Sony can and should pursue. Many of the alternatives are time based and could not be do immediately. However, as Sony is well aware, to compete in an industry that is constantly changing, you, yourself have to be able to make changes as well.Sony could focus the majority of its attention to the specie cow it current has in the picture and electronic market. This of course would be its Playstation 2 depiction game system. This system has already sold over 10 gazillion units and Sony currently expects to sell 20 billion in the 01-02 fiscal year cod to increase in the production hie of the system.Sony will soon be seeing a new competitor drop off the market of its video game system. Microsoft will be releasing its own version of a video game system that has many critics panting. Many hope that the new system by Microsoft will be the biggest direct competition in the video game content for Sony since it has entered the field.There is a huge demand in the computer field for compatibility of products. Sony has made it realistic for several of its computer products to use the same format of small removable memory. bump know as the Memory Stick, the manducate gum sized card has magnate to store both melody and video on a single card. gum olibanum the card can be use in Sonys video camera line its VAIO line of personal p cs as well as the long time favorite, Walkman music device.It would also be possible for Sony to enter the business computer field of the market. Although there is definite competition in this market, Sony has the technology in its research and development subdivision to make the business machines fly. The only ruin to this idea is the fact that Sony products are so highly sought after for the decorous features that its products posses. To remove features from its current line to make them affordable to the business field would be an image-changing move. Sony products demand a premium price that business customers cannot afford to even off for.Sony uniteed the major players in the computer business with the introduction of its VAIO look at website where consumers can purchase computers directly from the company. Although not as richly customizable as other companies computers, Sony still allows the user to make some changes that defiantly affect the performance and turn of t he machine.Along with this Sony could expand its medley of computer uses to include specific areas or markets. The company has already shown its ability to concoct a top level caper system for the home. Why could it not take what it has learned from this development and manufacture a gaming specific line of computers that was easy upgradeable as new computer technology becomes available?Along with the gaming pc, there are other areas that could benefit from specifically designed products. For a long time the Apple computer has been the choice for those arouse in making movies on the computer. With Sonys ever increasing line of video cameras and accessories, it is only logical for it to create a movie specific line of pc. Computer design companies pay large prices for computers that are capable of running memory intense design software program. Sony could enter this market with a product designed specifically for the computer drafter.Many believe the next plosion of use for t he computer will come in the automobile industry. As time goes by more and more automobiles are incorporating a type of computer into the vehicle. This unit does basic functions such as view e-mail and assist with driving directions. Sony could join efforts with its audio development division to produce an affordable and effective automobile pc.Sony is a world leader in the electronic business. It is new to the field of personal computers. Sony has used its past experience to set up a basis for operation in the computer business. There are some changes that it must make if it wants to remain in the computer business however.Sony should continue with its current plan of producing consumer pcs and try to avoid the general business market. Consumer pcs vary from those of business pcs in both features and price. Sony would have to remove features from its computers bandage at the same time dropping the price to make them an affordable business option. This decision would change the im age of Sony computers from a feature packed, top of the line computer, to one resembling the mainstream computers.Sony should also enter the market specific computer business with models available in three different fields movie making, drafting, and gaming. With these market specific pcs, Sony could still include all of the features that make its computers enjoyable to own while adding necessary hardware or software to enable them to meet the specific demands of each field.Most specifically, Sony should definitely create a computer designed with the computer gamer in mind. Sony has reached millions of children with the production of the Playstation line of home video game systems. From here, it should continue with a computer for the children to use as they grow up. The unit should be easily upgradeable but feature all necessary parts from the beginning. With its pixilated brand recognition, this would, in tern, help in the sales of all Sony electronic products.Sony has made a maj or advance in its distribution methods of its computers. With the opening of the VAIO Direct website, Sony gave its consumers the ability to customize computers to some extent. The competition of Sony allows its customers to fully customize its computers.If Sony wants to remain at the foreland of the computer business, it must allow the machine to be adapted to specific uses. Much like the customized computers for various markets, Sony must also make its normal computers customizable to the average consumer. This renewal in design will help Sony receive the premium prices that it has demanded in the past for its top-notch products.