Marketing Analysis of Blizzard Entertainment Essay

blizzard Entertainment is a premier developer and publisher of pastime software. After establishing the blizzard label in 1994, the company quickly became iodine of the most popular and well-respected makers of computer bouncys. By focusing on creating well-designed, highly enjoyable entertainment experiences, Blizzard has maintained an unparalleled reputation for lumber since its inception.Blizzards track record of back-to-back number nonpareil interchange games spans much than a decade, and with blockbuster hits such as creation of Warcraft, Warcraft III Reign of Chaos, Diablo II, and StarCraft, the company has earned several concomitant Game of the Year awards. In addition, Blizzards online-game service, Battle.net, is one of the largest in the world, with millions of active users.The high-quality products based on Blizzards games have alike proven popular and garnered much critical acclaim. These products include action figures, novels, manga, dining table games, pen -and-paper role-playing games, apparel, and the World of Warcraft Trading Card Game, which is a bestseller in its category. Ex decennaryding the reach of its game universes even further, Blizzard is currently at work with Legendary Pictures, the studio behind the feature films Batman Begins, Superman Returns, and 300, on a live-action Warcraft movie.The reason that the Blizzard became so successful on making games is that the company interacts with the customers.Firstly, all the stave of Blizzard are the game lovers, they know what is hot, and what the customers wish to play and see. This bequeath help the company knows the target market better, in addition give a direction for gaming development. For example, in the early 90s, when the real-time strategy games came out, Blizzard launched their Warcraft I, and quickly became popular. After the success of Warcraft I, the company launched Diablo I during the 1998 to 2000, this created the new propagation of the third person role -play games, which has copied by early(a) companies in the last ten years.Secondly, after the Blizzards big success of the Diablo and Warcraft, the company equable wanted innovating its products and services through analyzing gamers information, the survey questions were posted on its homepage and other big software media, such as computer gaming world, PC gamer and computer life. They were hearing from the Diablo and Warcraft fans for their thoughts of developing new games, and what they want the next games to be. and so the glory days of Blizzard has came the Starcraft had launched in late 1998, and became the best real-time strategy game in the 19th century, because the game was perfectly fit for the 3 species battle in the galaxy. Blizzard could not achieve this without analyzing what the customers want and the data which collected from the gamers.Thirdly, Blizzard is a computer games maker and also providing online gaming servers for the players, such as World of Warcraft a nd Starcraft. The objective of relationship is more like the cross-selling, once the games are launched by the company they are sacking to the market through the dealers such as Best Buy, Future scab and also through online shopping, directly from the Blizzard company homepage. Furthermore, Blizzard develops and publishes its protest games, then provides them into the market, so they save a lot of avoid selling its games through a publisher like EA Games.Finally, the Blizzard has achieved its success by connecting with the customers both analyze the data from customers and hire professional gamers giving ideas for the future day development. It became more and more important for the companys marketing in the nowadays.