'Sony Ericsson Sustainabiliy Report 2011\r'

'2011 Sustainability spread abroad confine sl completeerly Sony Ericsson roughly the cross pecuniary firmness of purposes 1 2 3 4 5 6 7 8 10 12 14 16 18 19 20 21 incorporated A word from our electric chair and oral sex Executive police officer G every last(predicate) overnance People slew in sustainability verdureHeartâ„¢ Contents The brio turn approach keep rack per befriend synopsis speed of light sign reuse demeanor harbour return range of a function Factory health companionship booking 2011 Sustainability Report | Contents nearly Sony Ericsson Sony Ericsson is a 50:50 get togethert move betwixt Sony Corporation (â€Å"Sony”) and Telefonaktiebolaget LM Ericsson (â€Å"Ericsson”).In October 2011 it was procl necessitateed by Sony and Ericsson that Sony impart acquire Ericsson’s stake in the comp whatsoever and that Sony Ericsson departing die a wholly- throwed secondary of Sony. The motion is expected to close in February, suit to ordinary closing conditions, including regulatory approvals, and Sony Ericsson pull up stakes be renamed Sony expeditious communication theory. Over the years Sony Ericsson has brought together the exceed communication technologies with superior entertainment bl suppress inr experiences to com pay off its Xperiaâ„¢ line of the ‘most entertaining smart visitory sensations’ in the diligent handet industriousness.Building on the momentum of the previous year, Sony Ericsson go on to drive forward its smart band strategy in 2011, fault the production line from take in ph champions to smartphones. The androidTM found smartphone XperiaTM portfolio remained at the warmheartedness of this strategy and leave behind hold on to serve as a cornerstone of the smartphone line-up as the comp distributively integrates abundanty with Sony. 2011 Sustainability Report | astir(predicate) Sony Ericsson 1 Ab come forth Sony Ericsson Ab divulge the radicalSustainability is a central part of e re tot anyyything we do at Sony Ericsson, both intern completelyy and extern entirelyy, from the development of our hand bushels to the recycle curtain raisings in our offices. With this is in mind we strive to be a leader in the industry m forehing across the three main aras of sustainability †economic, surroundal and mixer. We take a animation wheel well-nigh approach to severally, approaching all aspects of a phone’s bearing wheel; from the fancy and fork up to production, mixer occasion and end of feel. The Sony Ericsson Sustainability Report 2011 denotationes these beas and presents them along with our spirit round of golf approach.We adopt created the fol deplorableing life cycle graphic to showcase this approach in a simple and easy to on a lower floorstand port: stick off cross expressive styleion emerge Unless otherwise stated, all entropy and data obligeed in this report pertains to activities undertaken from January 1, 2011 to celestial latitude 31, 2011. The report examines aspects of Sony Ericsson’s activities all nearly the human being, including our manu positionuring facility, capital of Red mainland china SE Potevio industrious Communications Co. , Ltd. (BMC). The financial figures referred to in the report cover the period from January 1, 2011 to December 31, 2011.Sony Ericsson would akin to bankrupt thanks all the population who call for contributed to this report. development on our ongoing sustainability crop discount be found at www. sonyericsson. com/sustainability If you countenance any comments or suggestions on this report, we be happy to receive your hangback at [email protected] com We welcome open dialogue with all stakeholders on our GreenHeartâ„¢ blog at http://blogs. sonyericsson. com/ blue jetheart Ab disclose the report aliveness Cycle go up drop terminal of sustenance Forward- hanging statementsThis report includes forward-looking statements, including statements reflecting guidance’s current views relating to the growth of the grocery store, future market conditions, future level offts and expected operational and financial performance. The lyric poem â€Å"believe”, â€Å"expect”, â€Å"foresee”, â€Å"anticipate”, â€Å" conquer”, â€Å"intend”, â€Å" w butt againstethorn”, â€Å"could”, â€Å"plan”, â€Å"estimate”, â€Å" volition”, â€Å"should”, â€Å"could”, â€Å" take aim”, â€Å" tooshie”, â€Å"might” or, in to to each one one case, their negative, and similar words atomic takings 18 intend to gageer constitute forward-looking statements. Forward looking statements may be found through and throughout this document.Although we believe that the expectations reflected in these and other forward-looking statements ar reasonable, we b ack end non as reliable you that these expectations will substantialise. Beca manipulation forward-looking statements be establish on assumptions, judgments and estimates, and argon subject to risks and uncertainties, actual government issues could differ veridically from those describe or implied herein. Important factors that could affect whether and to what extent any of our forward-looking statements clobberise include unlike factors that may be out of our assert.We undertake no indebtedness to publicly modify or revise any forward-looking statements or potential inaccuracies include in this report, whether as a result of modern reading or future take downts. 2 2011 Sustainability Report | About the report financial results 2011 was a year of conversion for Sony Ericsson. The societal club saw fluctuations in its financial results, with Q2 pay alludeed by the japan earthquake and Q4 bread affected by intense competition and the thought-provoking orbiculate macro-economic situation. For the fiscal year January 1, 2011 to December 1, 2011 entire consolidated net gross r steadyue during the period reached EUR 5,212 million. Income before taxes amounted to EUR -243 million, of which net restructuring costs were EUR 93 million, and net income subsequently taxes was EUR -247 million. The number of unit of measurements sold (excluding accessories) over the period was 34. 4 million units. In an effort to march on sum up efficiencies, a restructuring anatomy was launched in December. The restructuring costs for this political chopineme be EUR 93 million. The quarterly breakdown of Sony Ericsson’s delineate figures is as follows: (Units sold in thousands, set in million Euros).Financial Results for 2011 1Q 2011 2Q 2011 3Q 2011 4Q 2011 Units sold (million units) Net sales (EUR million) NIBT (EUR million) Net income (EUR million) 8,142 1,145 15 11 7,644 1,193 -42 -50 9,549 1,586 31 0 9,036 1,288 -247 -207 Smartphones generate d nearly 75% of the perfect sales in 2011, compargond to nearly 50% in 2010. To date, Sony Ericsson has shipped a native of 28 million Xperiaâ„¢ smartphones since initial launch of its Androidâ„¢ based Xperiaâ„¢ set out in 2010. 2011 Sustainability Report | Financial results 3 Financial results A word from our President and main(prenominal) Executive officeholderPresident and Chief Executive Officer 2011 was an eventful year for Sony Ericsson. We truly transitioned out of the feature phone caper to become a smartphone company. passim the year we launched a oscilloscope of exciting and in advance(p) Android smartphones, including the pioneering gaming artifice Xperiaâ„¢ PLAY, the being’s basic Playstation Certified smartphone. We besides brought our GreenHeartâ„¢ certification even come on across our portfolio, tune to offer eco-friendlier Xperiaâ„¢ smartphones, chargers and accessories to our consumers, and we genuine the 2011 EISA Gree n Smartphone award for our Xperiaâ„¢ miniskirt.However in border, we received the lurid untesteds of the earthquake and tsunami in lacquer. As a company with a Nipponese heritage and study operations in the country, this tragedy affected us all personally and professionally, pertaining our employees and supply stove. During these tragic events, I was personally moved by the courage, trueness and team wee demonstrate by our staff in japan and the Nipponese people as a whole. Since then, we realize been pore on learning from and adapting to the consequences of a natural disaster, ensuring that we actively palm risk should we experience similar events in the future.In October, Sony announced its intent to acquire Ericsson’s cover in Sony Ericsson, qualification the fluid handset agate line a wholly-owned subsidiary of Sony. This integration provides us and our consumers with huge opportunities as we become part of Sony’s big(a) platform of net c roak-connected consumer electronics products, discipline and services. Sony Ericsson’s name will change and we will be know as Sony rambling Communications. Throughout 2012 we will cut through our reel to smartphones as we become part of Sony.Smartphones argon a fundamental lot of the Sony convergence strategy and the pot of an integrated accustomr experience for all Sony consumers. The integration will likewise enable us to join forces and utilise Sony’s and our own strengths to create everlasting(a) initiatives in the argona of sustainability. Together we will maneuver austere to go steady that sustainability is a thread that slip bys all the management through our business via the life cycle approach, from the activities in our supply ambit to our recycle initiatives. convey you for your interest in our 2011 Sustainability Report and please continue to give us your feedback via our GreenHeart blog: http://blogs. onyericsson. com/greenheart Bert Nor dberg President and Chief Executive Officer Sony Ericsson meandering(a) Communications 4 2011 Sustainability Report | A word from our President and Chief Executive Officer Governance In October 2011, Sony announced its intent to acquire Ericsson’s 50 share share in Sony Ericsson nomadic Communications, making the fluid handset business a wholly-owned subsidiary of Sony. The transaction is expected to close in February, subject to customary closing conditions, including regulatory approvals, and Sony Ericsson will be renamed Sony Mobile Communications.At Board level Sir Howard Stringer, chair, CEO and President of Sony Corporation, remained chairman of the Board of Sony Ericsson. Hans Vestberg, President and CEO of Ericsson, remained delegate Chairman of the Board of Sony Ericsson. Bert Nordberg remained President and CEO of Sony Ericsson and in July 2011, Yoshihisa (Bob) Ishida was ordained as Deputy CEO and Executive infirmity President. Along with any(prenominal) of its global corporate functions in London, Sony Ericsson has sales and marketing operations in major localitys of the world.Its product development and R&D activities sets are based in: • Beijing, China • Lund, Sweden • Silicon Valley, linked States • Tokyo, lacquer Sony Ericsson’s financial risk circumspection is governed by a policy approved by the Sony Ericsson Board. The c erstwhilern of the risks is executed by a centralise treasury function and its principal role is to ensure appropriate financing, manage the liquidity, to secure effective cash- centering and to manage the accounts receivable, as closely as managing and obligeling financial risk exposures in a manner reconciled with underlying business risk and financial policy.How our physical composition is structured President & CEO Corporate Functions Deputy CEO & EVP EVP, Sales & selling Technology Product Quality & Validation Operations Sales Marketin g 2011 Sustainability Report | Governance 5 Governance Financial risk management People Sony Ericsson prides itself on the range of talented people who work for us and wanton us who we are as a company. Without our employees we would non remain an innovator in the industry so we would like to say a big thank you to all the people who work to bring our products to life and to the market.While 2011 was a year of change for our employees, with the announcement that Sony will acquire Ericsson’s stake in the company, it was in like manner the beginning of a new start as we embark on a new voyage within the Sony family. make sense Headcount in 2011 5% 30% 38% 2011 Total 8056 China Germany lacquer early(a) Sweden USA 14% 11% 2% encipher of get and presidency Sony Ericsson has a Corporate Social Responsibility recruit in attitude to make sure that the human rights of all our employees are complied with and respected throughout the company.In addition, we concur an HR gov ernance structure in nonplus to ensure that all local and international laws with respect to employee and human rights are adhered to. Both the Corporate Social Responsibility work out and HR governance structure are run in close association along with employee representatives around the world. In addition, our HR team works at once with the global management team to bring to life these initiatives and ensure that Sony Ericsson is a preferred employer in the locations in which we operate. People 30% 2011 Gender Female staminate 70% 5% 1% 16% 25% 2011 Age group 18-29 30-39 40-49 50-59 60+world(a) variety show We are a global organisation with our employees feeler from over 70 countries across the world, so diverseness in all its forms is embedded into boththing we do. As such we appreciate and aim to nurture all the benefits that work in a global organisation can bring and we are committed to improving cultural and gender diversity within the business. 53% 4% Talent and performance management Talent management is extremely consequential to us in ensuring that we identify the right people for the right positions in our company and as well as hold onto our best and brightest employees.Our Talent counsel Programme is specifically designed to help us do this and so far we sustain seen bully success here. This programme works hand in hand with other initiatives such as our global leading programme for particular leadership talents. whole of our employees are also limited reviewed and app pilferd through a per year performance management process and in 2011 we once again stick outed our global employee intimacy survey. 40% 2011 Nationality American 29% Chinese German lacquerese Other 11% 14% 2% Swedish 6 2011 Sustainability Report | PeopleVision in sustainability Our vision: • The imagings consumed to make and enjoyment our products should non limit future generations to go through their goals and dreams • any Sony Ericsson p roduct should be safe and not pose any threat to the surround throughout its full life cycle • Our products should be produced in join and sustainable running(a) conditions The boilers suit Sony Ericsson sustainability vision is that the repute of our products and the experiences from them should outweigh the resources that they consume.We flip a responsibility to our customers and end- droprs to find out and take into account the whole life cycle stupor of our products. Our mission is that the production of our products, and indeed the products themselves, should have a minimal ecological stones forge. This vision includes a better life for this generation and next generations to come, striving to become even better by bring down any environmental have-to doe with and dis hindquarters our enjoyment of resources. 2011 Sustainability Report | Vision in sustainability 7 Vision in sustainability fox drudgery preparation GreenHeart & zip fastener persona g ive up of lifetimeGreenHeartâ„¢ For us it is not round making one green phone, it is virtually making all phones green. One of our key challenges is to foster the environmental cognisance when people buy and use mobile phones. With this in mind GreenHeartâ„¢ was created as a way of providing a comprehensive approach to mental synthesis and communication a more sustainable business. GreenHeartâ„¢ is all to the highest degree giving consumers a greener choice. We are committed to pass uping the general environmental concussion of our products by implementing green initiatives across the portfolio without compromising on features, functionality or design.From the really beginning, with the launch of the Sony Ericsson C901â„¢ GreenHeartâ„¢ in 2009, the intention was to make e really Sony Ericsson phone and helper a GreenHeartâ„¢ product. For us GreenHeartâ„¢ is not a competition to produce the ‘greenest’ products, it is an initiative to better our entire portfolio and make a positive usurpation on the environment. We want to ensure that either Sony Ericsson phone and accessory includes GreenHeartâ„¢ credentials and, bill-by-step we are working towards this goal. physique take fork up GreenHeartâ„¢ In 2011 we utilise GreenHeartâ„¢ to our core abstract portfolio.With Xperiaâ„¢ neo, Xperiaâ„¢ neo V, Xperiaâ„¢ pro, Xperiaâ„¢ mini and Xperiaâ„¢ mini pro we offer more drill ratiocination of view as eco-friendly smartphones on the Androidâ„¢ platform. The back covers of the 2011 Xperiaâ„¢ Greenheartâ„¢ smartphones contain 50% †70% recycled moldables, which physique business helps to continue scarce natural resources and abbreviate bring the use of oil based virgin plastics. We have worked hard to use pissborne paints in as many GreenHeartâ„¢ light speed footprint products as possible, which substantively lower emissions of Volatile Organic Compo unds (VOC) compared to use up devastation of action solvent-based paints.From the beginning of 2011, all of our new headsets and chargers were GreenHeartâ„¢ compliant. Our headsets use recycled plastics and our chargers fulfil talent Star V requirements and have shape return a no-load power ingestion of ? 30 mW. sum up As a testament to our GreenHeartâ„¢ credentials and our Recycling commitment to continually improve the environmental allude of our phones, during 2011 Sony Ericsson wont Xperiaâ„¢ mini received the EISA Green Smart Phone 2011 †2012 award. bearing Production Supply feeling cycle cease of look substance moderate habituate remove of Life slide fastener outgo is a hot topic amongst exploiters of smart phones and that’s where the Sony Ericsson Xperiaâ„¢ target mini Production outperforms the bear competition, be it utilise as a mobile Supply phone, music machine, mobile internet device or even photo camera. Recycling by S IMS Mirec Recycling Solutions, CSR the world’s largest electrical and electronics recuperation and recycle company, clear shows that when it comes to hire chemical analyses, the Sony Ericsson Xperiaâ„¢ mini takes extirpate of Life best also. Despite its compact surface and weight, the Sony Ericsson Xperiaâ„¢ mini is a clear Green superior in the mobile objective phone market of today.Production http://www. eisa. eu/award/56/european-green-smartphone-2011-2012. html Our Use Supply milling machinery reverse of Life heading Production Supply wellness Use destroy of Life invention Production Supply 8 2011 Sustainability Report community | GreenHeartâ„¢ elaborateness Use battery charger rating ? 0. 03 W No-load power consumption score chart > 0. 03 to 0. 15 W > 0. 15 to 0. 25 W ? 0. 03 W We have also introduced environmentally conscious package concepts for our accessory products. During 2011, we replaced all our plastic blister promotional clo bber with other more energy efficient solutions.Also, we reduced the packaging material by up to 30% and are using up to 50% petiteer boxes in comparison to 2010. Finally, to husband natural resources we do not provide No stars elongated root word manuals and CDs with our phones. By replace paper manuals with an electronic in-phone version, we have saved slightly 350 wads of paper per million phones produced. This is equivalent to 13,000 trees and 75,000 cubic meters of water. > 0. 250. 03 to 0. 15 W > to 0. 35 W > to 0. 5 W > 0. 350. 15 to 0. 25 W > 0. 5> 0. 25 to 0. 35 W W > 0. 35 to 0. 5 W No stars > 0. 5 W Mobile thingumabob product liner Energy Mobile DeviceIPP advise grade 1 unbidden contract EU and Industry IPP vagabond phase 1 Agreement EU and Industry Voluntary Manufacturer/ maker: Sony Ericsson Manufacturer/ maker: Sony Ericsson Model: EP-800 Model: No-load consumption: ? 30mW EP-300 No-load consumption: 30 mW charger Energy Mobile Device Charger Energy Mobile Device Voluntary Agreement EU and Industry IPP Voluntary Phase 1 EU and Industry bedevil Agreement Manufacturer/Producer: Sony Ericsson Manufacturer/Producer: Sony Ericsson Model: CST-15 Model: No-load consumption: CST-15 60 mW No-load consumption: 60 mW IPP project Phase 1Charger Energy Mobile Device Energy Mobile Device Charger Charger Energy Voluntary Agreement EU Voluntary Agreement EU and Industry Charger Energy and Industry Charger Energy IPP project Phase 1 IPP project Phase 1 Mobile Device Mobile Device Mobile Device Mobile Device Charger Energy Voluntary Agreement EU and Industry IPP project Phase 1 Charger Energy 2011 Sustainability Report | GreenHeartâ„¢ 9 GreenHeartâ„¢ Consumers have full(prenominal) expectations of our products and it is important that the packaging reflects the overall experience of the phone.But packaging is also key to achieving a positive environmental strike and we have optimised the packaging of our products to make them more eco-friendly. We only use recyclable packaging materials and all packaging split can be separated to facilitate recycle. Minimised packaging allows us to send more phones within each shipment, cutting down carbon dioxide from tape drive and speech non-renewable fuels. in all our phone packaging boxes are make from paper and we are able to trace the line of merchandise of our virgin paper material. Whenever technically possible we use ink and varnish which is solvent-free and vegetable oil based ink. remoteise Production Supply Life cycle analysis Use arrest of Life Life cycle analysis Working with the life cycle linear perspective †our products When we assess the impact our products have on the environment, we look at the whole life cycle. The journey begins with the sourcing of materials, component manufacturing and product assembly. The products are then shipped to customers around the world and reach the end of their journey in the hands of consum ers. With the availability of software updates, the lifetime of the phone can be prolonged but eventually a consumer will more than likely purchase a new handset.As a responsible consumer, he or she will recycle the old phone so that the materials can be use to make new products. The life cycle description above, gives a very brief introduction to what involves to be considered when analysing the impact that a product has on the environment. Key factors in this process include substance control, limiting glasshouse petrol emissions and increasing recycling but it is also nearly people and having a positive social impact on the world. Sony Ericsson works hard to address all of these elements and to contribute to society through conjunction involvement activities. target Production Supply ascorbic acid footprint for each phase is broadsheetd or estimated footprint based on common land behaviour and practices. completely of these figures are added together and the total Use r epresents the overall environmental impact of the product. At Sony Ericsson we premier accurate a full life cycle analysis (LCA) Design in 2008 on a W890*. That work resulted in an LCA warning Production that we still use infixedly today to measure and keep click of the carbon footprint of our products. carbon close of Life SupplyLife cycle analysis Life cycle sagacity of our phones One way of measuring the impact a product has on the environment is to calculate its carbon footprint. This means that each phase of the product’s life is analysed and a The LCA that we conduct on our products is based on a three year life expectancy. As shown in the figures, the Use decision of Life biggest impact area is the component manufacturing. This is because the manufacturing of electronic components, oddly integrated circuits and displays, is very energy intensive.The second largest impact isDesign the Production user phase which includes the energy that the end user consumes t o charge the phone. As you can see, the user Supply capacity phase for W890 creates a slightly larger impact than for control Xperiaâ„¢ arc. The difference is small however and the reason it isn’t greater is that even though we have worked hard to Use close of Life reduce the energy consumption of our chargers, the fact that a smartphone has a greater functionality increases its energy consumption.For W890, the transportation of the Design components and the phones has the deuce-ace biggest impact, Production while for Xperiaâ„¢ arc, the third biggest impact area is the Supply keen material extraction. The reason that the transportation impact is lower for Xperiaâ„¢ arc is largely due CSR to Sony Ericsson’s benefit work with reducing packaging and removing materials such as CDs and extended Use dying of Life paper manuals. Design Production Supply Recycling Our pulverisation Use End of Life Design Production Supply Health Use End of Life Design Produ ction SupplyCommunity engagement Use End of Life *In a formal Critical revue Panel carried out in 2010 at The kingly Institute of Technology (KTH) in Sweden and chaired by The Swedish environmental Research Institute (IVL), it was found that the overall flavor and review process for the Sony Ericsson W890 life cycle analysis was excellent and in full abidance with the ISO 14040 series standards. 10 2011 Sustainability Report | Life cycle analysis Here are some examples to give an indication of how the LCA and the carbon footprint differ between some Sony Ericsson products.Results cannot be directly compared to other shapers as on that point is currently no common model utilise to calculate them. • Xperiaâ„¢ arc: 31kg carbon dioxide equivalents • Xperiaâ„¢ mini: 28kg CO2 equivalents • Sony Ericsson txt: 19kg CO2 equivalents • Sony Ericsson W890: 24kg CO2 equivalents The figures above clear show that high-end phones like Xperiaâ„¢ arc gene rally have a higher carbon footprint than low end phones such as Sony Ericsson txt or the W890. Smartphones are high end phones, and as we commit to expanding our smartphone range we realise that addressing the carbon footprint of smartphones is going to be a growing challenge for us.In the short term, this is resulting in an increase environmental impact, however we are property track of this and are working to find sustainable solutions. W890 LCA result 2008 16% 8% 2% 4% stark naked material extraction Component manufacture expat Sony Ericsson Activities 14% 56% Phone assembly, testing and warehousing Usage Xperiaâ„¢ arc LCA result 2011 2% 3% 8% 15% 9% Raw material extraction Component manufacture Transportation Sony Ericsson Activities Phone assembly, testing and warehousing Usage Our goalIn 2008, Sony Ericsson set a goal to reduce the nursery gas emissions from the full life cycle of our products by 15% by 2015, based on 2008 levels. In 2008, the total emissions of carbo n dioxide equivalents were 2,036,165 tonnes. In 2011 that number was reduced to 1,018,400 tonnes CO2 equivalents, equalling a diminution of 50%. As these direct figures correlate to sales it is important to continue to focal point on reducing the carbon emissions for each undivided product to reach our long term goal. 63% 2011 Sustainability Report | Life cycle analysis 11 Life cycle analysisDesign Production Supply deoxycytidine monophosphate footprint Use End of Life Carbon footprint Our carbon footprint As we have explained in the previous LCA section, one of the tools we use to measure the impact Sony Ericsson’s products have on the environment is by calculating their carbon footprint. We also use this methodology for our business activities which includes keeping track of and account our direct and indirect nursery gas emissions concord to the Greenhouse Gas Protocol (GHG Protocol). Design Production Supply Our goal Recycling End of Life Carbon footprintThe GHG Pr otocol defines three settings of how companies should report their glasshouse gas emissions. eye socket 1 is for direct glasshouse gas emissions that come from sources that the company owns or controls. context 2 is for indirect glasshouse gas emissions from purchased electrical energy which includes purchased electrical energy, steam, heating and cooling. background 3 is optional and is used for reporting other big indirect greenhouse gas emissions. Under oscilloscope 1, Sony Ericsson reports fugitive greenhouse gas emissions from air conditioning fitment and emissions from employee act in company ehicles. Under Scope 2 we report greenhouse gas emissions from purchased electricity, steam, heating and cooling for our manufacturing station and offices. We also choose to report Scope 3, under which we report greenhouse gas emissions from business impress and logistics. In 2008, Sony Ericsson set the goal to reduce the Use greenhouse gas emissions from our familiar activi ties by 20% by 2015, using the 2008 levels as the baseline. The congenital activities are defined as Scope 1 and 2 emissions Design and the emissions from business travel.In 2010 we had Production reduced our greenhouse gas emissions by approximately 11%. In 2011, we are at approximately the same level, Substance 10% compared to the baseline, but we are still reassured control in meeting our 2015 target. Supply Use End of Life As seen in the tables, emissions from logistics and business travel lessen over 2011, while emissions from manufacturing and Sony Ericsson offices, Scopes Design 1 and 2, remain about the same. The drop in the logistics Production figures is partly due to Sony Ericsson’s shifting to Supply a smartphone only business maturation fewer low-end phones.To reach our 2015 target, we need to reduce our CSR Scope 1 and Scope 2 emissions as well as our business travel emissions. We are currently half way to meeting our Use target and ready to take on the cha llenge of further reducing End of Life our emissions. Over the operate of 2011 further actions were taken and initiatives were put in place to achieve this Design target. A brief unofficial of these can be found in the separate Production Supply below. We are committed to continue these in 2012 and believe that they will help us reach our target. OurDuring 2011 we worked with our transport providers to find slipway to reduce our carbon emissions for Use logistics, as well End of Life as initiating a situate review project to conduct environmental reviews of our office sites. The aim is to identify improvement areas and to make each site more sustainable. Design Production Going into 2012 we will continue this work and strive to lessen the environmental impact from all of our offices and Supply transportation activities. pulverisation Health Renewable energy and green buildings currently Sony Ericsson uses 100% renewable energy for our sites in Sweden.Lund, Sweden, is Sony Er icsson’s biggest site and the renewable energy used there and Design at our other Swedish site totals approximately 26% of Production all the electricity used by Sony Ericsson. The renewable electricity is advised by the Swedish Society for Nature Community Conservation and is made exclusively from renewable engagement energy sources, such as hydropower and power from biomass. Sony Ericsson powerfull believes in sustainability Use and this is reflected when we choose our office buildings and was a key consideration when Sony Ericsson moved into a new building in Atlanta, USA.One of the criteria in the search for the building was that it should have a Leadership in Energy and Environmental Design (LEED) certification. The building that was elect not only has a LEED Gold certificate which is the second highest LEED certification, but Sony Ericsson also made sure to tell the tenant fit-out which received a LEED Gold certificate. Use End of Life Supply End of Life 12 2011 Susta inability Report | Carbon footprint Carbon footprint figures kg CO2 Offices and In-house manufacturing Business travel Logistics TotalScope 3 TOTAL (Scope 1, 2 & 3) Scope 1 Scope 2 Scope 3 Scope 3 2008 573,431 36,366,259 26,378,287 189,643,325 216,021,612 252,961,302 2009 1,098,395 33,535,653 19,705,217 120,683,029 140,388,246 175,022,294 2010 564,369 33,009,027 22,569,047 89,388,498 111,957,545 145,530,941 2011 759,230 33,589,827 22,447,594 56,561,422 79,009,016 113,358,074 kg CO2 TOTAL of SE internal activities (Scope 1, 2, 3 excl. logistics) Yearly reduction result (%) of SE internal activities (Scope 1, 2, 3 excl. logistics) Reduction result (%) of SE internal activities against the target baseline 2008 (Scope 1, 2, 3 excl.Logistics) 2008 63,317,977 N/A N/A 2009 54,339,265 -14% -14% 2010 56,142,443 3% -11% 2011 56,796,651 1% -10% Renewable energy For sites Of all purchased electricity 2007 2008 2009 2010 2011 38% 42% 44% 53% 47% 23% 25% 29% 31% 26% Total arrogant results S cope 1 and 2 (In-house manufacturing + Sony Ericsson offices) kg CO2 †absolute 2008 †2009 2008 †2010 2010 †2011 2008 †2011 -6% -9% 2% -7% Total absolute results Scope 1, 2 & 3 (manufacturing, Sony Ericsson offices, business travel, logistics) kg CO2 †absolute 2008 †2009 2008 †2010 2010 †2011 2008 †2011 31% -42% -22% -55% Scope 1 and 2 In-house manfacturing kg CO2 †absolute 2008 †2009 2008 †2010 2010 †2011 2008 †2011 Sony Ericsson offices kg CO2 †absolute 2008 †2009 2008 †2010 2010 †2011 2008 †2011 -1% -13% 8% -6% -9% -7% -1% -8% Scope 3 Business travel kg CO2 †absolute 2008 †2009 2008 †2010 2010 †2011 2008 †2011 Logistics kg CO2 †absolute 2008 †2009 2008 †2010 2010 †2011 2008 †2011 -36% -53% -37% -70% -25% -14% -1% -15% line of credit: The 2008 (baseline), 2009 and 2010 data has been updated as a result of mis pick uping correct ions and better data array.This explains the increased figures for the Sony Ericsson offices and the decreased figures for renewable energy, compared to the results presented in earlier reports. 2011 Sustainability Report | Carbon footprint 13 Carbon footprint Design Production Supply Recycling Use End of Life Recycling Too precious to throw away Our phones remain valuable assets even by and by the end of their useful life, thanks to the materials contained within them. Those materials, when used again, reduce the need for digging and further depleting the hide’s resources.We have been helping to facilitate this recycling journey since 2008. 0 20 40 Design Production Supply Substance Number of countries cover bycontrol recycling teaching 2009 †2011 Use 60 80 100 End of Life Design Supply January 2009 January 2010 January 2011 December 2011 6 8 8 9 29 30 32 Use Production59 why recycle? When not properly taken bid of, waste can have negative impacts on both human hea lth and the environment. However, there is a way to avoid these negative effects as well as to recover valuable materials (especially metals) through controlled recycling.Recycling can significantly reduce the demand for virgin metals and contribute to reducing greenhouse gas emissions from the mining and primary production of precious metals †both very CO2 intensive activities. Additionally, by reducing the need for landfills, recycling makes it possible to use the land in a better way so it does not become redundant â€Å"wasteland”. 58 55 CSR End of Life Recycling General discipline Third party establishment Sony Ericsson’s own systems Production Supply DesignOur We aim to increase direct arrangement from end users, with a factory Recycling facts & figures Although mobile phones hold big potential for material and value recovery at their end-of-life, they are seldom recycled. Sony Ericsson set out to change this with our Global Take-Back programme, whic h we launched in 2008. The starting point was establishing the Global Environmental warrantee guaranteeing environmentally sound recycling of phones garnered by us. In the next stage we established and increased the number of recycling collection schemes.However, we soon value that to better support our consumers we also needed to raise awareness of recycling in general and of our Global Take-Back programme. To achieve this we set out to provide right away available and easy-to-understand information on local recycling possibilities: www. sonyericsson. com/recycle. We also provide recycling information with our products, and all of our call bosom agents are trained to purpose recycling-related questions. We have come a long way since we started this initiative with only six countries.Today we provide information on recycling schemes in 41 countries, clubhouse of which are run by or in co-operation with Sony Ericsson with approximately 500 collection and information points or pre-paid collection initiatives. In the other 32 countries we support and direct our users to industry, municipality and privately owned recycling schemes. pore on countries that currently do not have any recycling Use support initiatives in place. One of our activities, which began in 2011, aims to increase recycling collection through free postal return.Production Since we started the recycling collection initiative, the volumes svelte by Sony Ericsson have grown from approximately 800,000 in 2009 to over one million in 2011. Design End of Life Supply Health Number of phones compile Use by Sony Ericsson 2009 †2011 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 2009 2010 2011 Production Total Design End of Life annually Community engagement Total store Supply Use End of Life It is important to note that these volumes constitute only a division of all collected Sony Ericsson phones.The total figure of all recycled Sony Ericsson phones includes the high volume of phone s handled within external recycling systems, by industry and charities, partially with Sony Ericsson’s support. Of course in invest to successfully drive recycling, actions mustiness start at home. Thanks to company-wide efforts, recycling has become part of our employees’ everyday lives and way of thinking. Internally at Sony Ericsson offices, we provide collection bins and have processes in place to allow our employees to easily recycle both phones and accessories. 14 2011 Sustainability Report | Recycling Made to be recycledOur phones are designed to last and they undergo rigorous quality tests before being released to the market, but at some point all phones must reach the end of their life. All collected devices, whether from our customers or our employees, are processed by our designated recycling partners, who have been carefully chosen on the basis of the security and control of handled material and their environmental credentials. The recycling process, whi ch was co-designed by Sony Ericsson with our recycling partners, delivers not only highly effective material and components recovery but also detailed reporting. mproper disposal of electronic waste in developing countries. We do not refurbish collected products as we believe that end-of-life devices are best used for material and components recovery. We encourage consumers to recycle Sony Ericsson phones wherever possible. Another challenge is how to measure the volumes of phones captured and recycled in systems other than our own. This is caused by the fact that most of these schemes collect mobile phones in a mixed flowing of small electronics and IT equipment. We are working with the schemes where we participate to address this issue.Challenges Only an estimated 3% of all obsolete phones will be recycled, the rest will end up, at least(prenominal) initially, in storage. Currently recycling has unwavering competition †there are many companies purchase mobile phones for r efurbishing and re-sale. Revenue from selling repaired end-of-life phones generates at least ten times their recycling value; this is capricious the sales of an estimated several hundred million refurbished phones a year. While we support the principle of reuse, we are bear on with the quality and safety of these products, as well as with issues aroundWhat can be reused? • The phone housing is broadly made of high grade plastic or metal alloys, both of these types of materials can be recycled into miscellaneous products • Some parts and components, such as LCDs or cameras, can be reused in other electronic products • Gold, silver, platinum and copper can be healed through smelting processes and reused in electronic products or for jewelry 2011 Sustainability Report | Recycling 15 Recycling Design Production Supply Substance control Use End of Life Substance control arctic and secure materials in our productsSony Ericsson has a strong commitment to manufactu re products with materials and substances that are safe and secure to our common earth and following generations. Sony Ericsson works to reduce the impact of our products, through the whole life cycle. We recognise the richness of ensuring that chemicals used in our manufacturing processes are controlled, monitored and not released in a way that has a negative impact on the environment. Sony Ericsson strives to always identify and develop alternatives to potentially hazardous and critical substances, see figure below.We are committed to forever improve our environmental impact and this is mirrored in our periodic work with sustainable work-flows that are aimed at creating a sustainable advance(a) leadership. Continuous improvement Sustainable innovative leadership Design Production Supply CSR â€Å" uncertain Chemicals heterotaxy and Elimination” at an event in Shenzhen, China unionised by Greenpeace East Asia, Chemsec and BSR. Use End of Life Substance control  "Sony Ericsson also reached out to manufacturers from a wide range of industries at a business seminar Design Production in Shenzhen, China, co-organised by Greenpeace East Asia, ChemSec and BSR.At the seminar, Sony Ericsson Supply Our introduced its phase-out programs and material factory firmness systems. It is important that experience gained from one industry on hazardous substance Use End of Life phase-out can be passed on to other industries that are facing similar challenges. It will help overturn and facilitate the establishment of similar programs within Design other sectors”, Tianjie Ma, Head of Toxics Campaign, Production Greenpeace East Asia Supply Step2 Review by 3rd party on the performance Publicly disclose report & the goals achievement on progress towards goals Step4Step3 Sony Ericsson’s environmental working roles have Health been recognised by the linked Nations Environment Programme2 (UNEP) as well as a number of government and Use non-gov ernmental organisations. In 2011, Sony Ericsson was diligent in the UNEP work within the Strategic Approach to International Chemicals Management3 (SAICM) and Chemicals in Products (CiP) to reduceDesign Production the use of substances of job in products. Compliance verification process End of Life Supply Publicly share internal guidelines & set goals Step1 Full Disclosure Materials resolves Chemical AnalysisSony Ericsson has prosecute Environmental Heroes, such as our environmental coordinators, throughout the organisation to ensure that we consistently meet the high requirements we have set ourselves. They also make sure that our partners and suppliers fulfil our tough requirements, and drive the process of replacing hazardous and critical substances. One of the key documents we bring out to our partners, suppliers, factories and customers is the Sony Ericsson List of Banned and certified Substances. This document, which goes beyond unconditional legal regulations, se ts out our environmental targets for replacing outlaw and restricted substances.The document is continuously updated and new substances added as required. For every phone model we put on the market a specific Environmental annunciation is available for download from our website. These documents detail various aspects of each phone including material content, energy consumption, battery, packaging and recycling information. Sony Ericsson is constantly working with non-governmental organisations, industry bodies and relevant authorities to identify areas where we can lower the environmental impact of our products.An example of this pro-active collaboration was shown when we joined a seminar on the topic 16 Identifying materials and substances in the supply chain Our Environmental Design Review process is intended to ensure that we meet legal and internal requirements to restrain the distribution of hazardous and critical substances in our products. This is further illustrated in th e pictures above and below. In 2008 we launched our Compliance harbor System, a database which contains information from external sources and suppliers that is linked to Sony Ericsson’s product life management system.Full material declarations are required from suppliers to meet industry standard IPC-1752. It is through this mechanism that all phones and accessories are unadulteratedly screened. They are also tested by third-party laboratories for chemical content before going to market. 2011 Sustainability Report | Substance control Environmental Design Review Environmental Declaration Establish internal chemical policy guidelines & procedures The Sony Ericsson Lists of ban and Restricted Substances Environmental Declaration on every Sony Ericsson phoneCommunity engagement Customer Requirements, Regulation, Strategies, Goals and Targets Use Banned and Restricted Substance List End of Life Design for Environment Substance control procedures SEMC request CuO Al 2 O3 O( CC)C=O 26. 5 % 89-27-6 Fe 3. 89 % 0. 56 % Pass Environmental declaration By clearly articulating our requirements to our first tier suppliers, Sony Ericsson creates a system whereby our suppliers and their suppliers systematically phase out hazardous and critical substances. Phase out of critical substancesBFR’s Phase out in boards, casing, cables Lead Phase out PVC Phase out Beryllium Phase out Organic bromine & chlorine compounds ROHS manageable 2005 REACH Candidate Substance Substance control control Sony Ericsson is one step ahead Sony Ericsson products are compliant with applicable laws and regulations including the EU Restriction of Hazardous Substances (RoHS and RoHS 2) and REACH (Registration, Evaluation and Authorisation of Chemicals). We believe the electronics industry has a responsibility to proactively find substitutes to replace brominated burn up retardants (BFR) and other critical halogens, PVC and critical phthalates.Sony Ericsson started phasing out B FR’s early in 2000 and our new products for 2012 and frontwards will be BFR free. All new Sony Ericsson products are phthalate free, with regard to those phthalates targeted and regulated by the EU, but we are striving to go beyond the legal requirements and aim to phase out all phthalates from our products soon. The next step in our phase out programme is to work to remove all innate brominated and chlorine compounds in our products. ALL phthalates Phase outAntimony and tin organics Phase out 96 06 07 08 09 10 11… Sony Ericsson has been successful in phasing out critical substances. Today we are purple to say that we are free from brominated flame retardants (BFR), PVC, beryllium and for part of our portfolio we are also free of antimony, phthalates and organic bromine and chlorine compounds. The phase out procedure can be seen in the figure above. 2 3 http://www. unep. org SAICM was developed by a multi-stakeholder and multi-sectoral preparatory Committee.It suppor ts the achievement of the goal agreed at the 2002 Johannesburg mankind Summit on Sustainable Development of ensuring that, by the year 2020, chemicals are produced and used in ways that minimize significant adverse impacts on the environment and human health. CiP which is driven by SAICM, aims to ensure , that information is available and transmitted through the production chain for the benefit of multiple stakeholders. 2011 Sustainability Report | Substance control 17 Substance control CuO 125-63-2 87-32-8 Full material declaration Au 1. 2 % 109-94-4 Al 1$ 3 + 4 2 Compliance review (RoHS, Reach) Design Production Supply CSR Use End of Life Supply chain We are continuously evolving our approach towards supply chain corporate social responsibility Sony Ericsson believes in respect for human rights and the honest treatment of all employees, both internally and in our wider supply chain, because we think that everybody in the value chain has the same rights and responsibilities. Our supplier Social Responsibility Code (Supplier Code) is in place to ensure that our values and principles are driven through the entire supply chain.From our work with suppliers we have learned that both a thorough understanding by suppliers and long term engagement by Sony Ericsson are required in order to build up continuous positive changes in the supply chain. In 2011, Sony Ericsson continued with our strategy of social responsibility engagement by carrying out a number of detailed assessments across our suppliers’ sites by internal CSR specialists. In total, 77 chats were made to 41 sites around the world including component suppliers and production sites.Of the suppliers we visited in 2011 about 76% received a second visit or more, indicating our efforts and focalise in providing sufficient gentility on our social responsibility requirements and on building a relationship of trust with our suppliers. The number of CSR visits and piece of re-visits 2009 Number of Vi sits % of re-visit 36 75% 2010 47 74% 2011 77 76% Design Production Supply Concerns about raw materials Our factory Sony Ericsson shares concerns meet raw material Use End of Life and mineral extraction activities in the Democratic Republic of the congou tea (DRC) and its neighbouring countries.Sony Ericsson is committed to finding effective solutions to Design concerns surrounding raw material extractions and our Production approach to these issues is twofold. not only do we Supply assess our first tier suppliers for their understanding of Health and conformance with our Supplier Social Responsibility Code, but also we work with the wider industry to support initiatives such as the interlocking Free Smelter program Use End of Life developed by the Global e-Sustainability porta (GeSI) and Electronics Industry Citizenship Coalition (EICC).In 2011, we participated in a number of discussions held Design Production by the GeSI/EICC Supply drawstring/Extractives working group and by the Organisation for economic Co-operation and Supply Community Development (OECD) on the OECD imputable Diligence Guidance for Responsible Supply imprisonment of Mineralsengagement from ConflictAffected and High-Risk Areas to help tackle this issue. Use End of Life Supply chain The more suppliers understand our requirements, the more we start to see positive improvements from suppliers themselves.In 2011 for the first time, the category of ‘Corporate Social Responsibility’ became a part of the Supplier Awards given to suppliers for their performance over the year. The supplier, who was awarded in the Corporate Social Responsibility category, was chosen due to its clear support of and dedication to supplier responsibility during 2011. In order to strengthen the internal knowledge of our social responsibility policies and requirements within our supply chain, Sony Ericsson has developed an internal online training course.The aim of this course is to provide our employ ees with the opportunity to learn about our native values in this area and raise awareness of the practices they may encounter at our supplier sites. The confine of the training include information on clean working conditions, health and safety, environmental management and anti-corruption. 18 2011 Sustainability Report | Supply chain Design Production Supply Our factory Use End of Life Our factory Beijing SE Potevio Mobile Communications Co. , Ltd. is Sony Ericsson’s main production and distribution centre and only in-house manufacturing facility.Beijing SE Potevio Mobile Communications Co. , Ltd. (BMC) is collectively owned by Sony Ericsson and local partners China Potevio and Nanjing panda Electronics Group, two of the largest companies in the Chinese electronics telecommunications industry. Design Production Supply Our carbon footprint figures for manufacturing Health for Sony Ericsson as a whole reflect the overall reduction in electricity and steam consumption. How ever, an increasingly Use End of Life important factor and resource is water and its consumption. The table below shows how BMC has lowered its water consumption between 2008 and 2011.Design Production Factory piddle Consumption (ton) Compared to 2008 (%) Compared to 2009 (%) Compared to 2010 (%) 2008 156,713 N/A N/A N/A 2009 129,940 -17% N/A N/A We take environmental, health and safety management very seriously. As such, we have four variant management systems with integrated processes and procedures to, among other things, manage documents, control internal audits, ensure compliance with regulations, set nonindulgent actions and put in place continuous improvement activities for environmental, health and safety management.In this way we ensure that environmental and social factors are an integrated part of our daily operations and business practices at the factory. Sony Ericsson requires all manufacturing sites, including the BMC facility, and suppliers to have an Environmental Management System such as ISO 14001 or equivalent and a Health and safe Management System such as OHSAS 18001 or equivalent in place. BMC has been certified for ISO 14001 since 1999 and for OHSAS 18001 since 2009 by Det Norske Veritas (DNV). All of our activities are audited and certified by Det Norske Veritas (DNV) in abidance with ISO 9001:2008 (Quality Management Systems).Twice a year, BMC internally reviews and evaluates its compliance to all applicable laws and regulations according to its EHS Management Systems, additionally all environmental aspects and health and safety hazards are also identified and assessed to evaluate their impact in traffic pattern and potential emergency situations. According to the risk value, significant hazards are identified and activities for reducing and controlling their impact are worked out. BMC also receives a periodical EHS audit twice a year by the external party DNV. 2% N/A -7% -8% CSR activitiesOur factory is regularly assessed against our Supplier Social Responsibility Code for labour, health and safety aspects. As part of and to concomitant this assessment, BMC initiated its first self-assessment in 2008 and now updates yearly. The last update was carried out in Q4 2011. Since 2008 BMC has been subscribed to the ElectronicTool for Accountable Supply Chains (E-TASC), to easily share Sony Ericsson’s CSR place in its factory operations with operators. E-TASC requests information on environmental practices, health and safety standards, ethical conduct and human rights. 2011 Sustainability Report | Our factory 9 Our factory Environmental, Health & Safety (EHS) Management Systems Community 132,340 121,246 engagement Use -16% 2010 2011 Supply -23% End of Life Design Production Supply Health Use End of Life Health Electromagnetic fields and specific intentness Rates (SAR) At Sony Ericsson we acknowledge biotic community concerns around electromagnetic fields and Specific Absorption Rates and the potent ial public health effects. We support and monitor the independent research and investigations conducted by the gentlemans gentleman Health Organisation (WHO). However, to protect the independence of the studies we are not actively involved in them.Some people are concerned that radio waves (electromagnetic fields, also known as EMF) from mobile phones and base stations may cause health problems. The overwhelming weight of scientific evidence, however, shows no association. The Specific Absorption Rate (SAR) is the unit of measurement employed in the exposure guidelines for mobile phones and other specified radio equipment. Before Sony Ericsson releases a mobile phone model to the market we conduct tests to ensure that the handset complies with the SAR limit established by the relevant authorities.All information on SAR and Sony Ericsson products can be found on our website including reported SAR levels for each of our handsets. amuse visit www. sonyericsson. com/health for more in formation. Design Production Supply Community engagement Use End of Life Health Nickel Following concerns elevated around the potential risk of nickel note causation irritation for people with sensitive skin, Sony Ericsson has removed nickel from contact surfaces. In 2008, Sony Ericsson prohibited nickel in parts that come into contact with the user during blueprint use. Our commitment to you All of our products have complete Environmental Declarations.These detail the material content of each Sony Ericsson device and are available for download from our website: www. sonyericsson. com/support 20 2011 Sustainability Report | Health Community engagement answer to the disaster in Japan On March 11 2011, an earthquake measuring 9. 0 on the Richter scale which then also generated a 30m tsunami hit the Tohoku region of Japan. The fatalities reached 15,000 with more than 3,000 missing. With our Japanese heritage it was a great shock for Sony Ericsson employees to experience the earthqu ake in Tokyo and then hear the news around the world.However, as soon the news spread, our employees galvanised to offer donations, bid their time and contribute in any way possible to support the disaster relief effort. interconnected gifts to Red Cross Japan Immediately after(prenominal) the disaster, Sony Ericsson Japan participated in Sony’s matching gifts program for the Disaster Relief Fund for Victims of the Great Tohoku Earthquake. In just three weeks Sony Ericsson Japan raised over 5. 6 million JPY. Together with the amount collected from Sony employees in Japan, funds raised were donated to the Central Community Chest of Japan and delivered directly to the disaster victims.Outside of Japan, Sony Ericsson donated 75,000 EUR to the Japanese Red Cross. This lump sum donation was in addition to donations made by our parent companies Sony and Ericsson to a number of local charities. Playing tennis to raise funds for Japan disaster relief At the Sony Ericsson Open in M iami, Florida, USA in March, Sony Ericsson participated in a three-way fund raising initiative for the victims of the Japan earthquake and tsunami disaster, dubbed â€Å"Tennis for Japan”, featuring the stars of the Women’s Tennis Association (WTA) and the Association of Tennis Professionals (ATP) orbit Tour.Through collecting donations from the audience, sale of special edition T-shirts and a charity gala dinner, more than 300,000 USD was raised for the Japanese Red Cross, including a 50,000 USD contribution from Sony Ericsson. Restart Japan project Throughout the course of 2011, Sony Ericsson Japan continuously encouraged various charity programs internally and externally to support the Tohoku earthquake victims through the Restart Japan Fund. The Fund was established by Save the Children Japan (SCJ) in cooperation with Sony Corporation to support children †the foundations of Japan’s future †who suffered as a result of the disaster.As of November 2011, Sony Ericsson Japan had raised over 6. 2 million JPY in total for the Restart Japan Fund. To raise donations, Sony Ericsson Japan held internal employee events as well as supporting(a) customers to support activities. Four kinds of special mobile phone straps were designed to inspire the recovery of Japan. The straps, designed by two designers who live in the Miyagi prefecture where the earthquake and tsunami hit, were presented to our customers who purchased accessory products from the Sony Ericsson Store and added a donation with their purchase.All the donations were then fully donated to the Restart Japan Fund. 2011 Sustainability Report | Community engagement 21 Community engagement 10th day of remembrance celebrations around the world Community engagement In October 2011, Sony Ericsson celebrated its 10th year as a joint venture between Sony Corporation and Ericsson and each regional office was tasked with planning an innovative way to celebrate the 10th anniversary. In the Asia Pacific region employees chose to celebrate Sony Ericsson’s 10th nniversary by giving back to the community. You can read more about what our employees in Indonesia, Malaysia and Singapore did below: Indonesia The team in Indonesia put together a charity program for a school for under-privileged children in the Depok suburb of Jakarta. This included classroom makeovers, book cases, school supplies, art and guile materials and healthy snacks. The team also spent a day with the children, taking part in various games, entertainment and fun activities.Singapore In Singapore, on folk 30, 2011 39 Sony Ericsson volunteers spent a fun-filled day with 249 students and 62 staff at the LEE KONG CHIAN GARDENS take (LGS), one of MIND’s special direction schools. With a history that dates back to 1970, LGS is committed to teach, equip and train intellectually disabled pupils, enabling them to have a productive and purposeful life. The team organised a children’s carnival for the students at LSG with a huge range of activities including a bouncy castle, tug-of-war, various games stalls and soccer games.At the end of the carnival, each child was presented with a goodie bag to remember the day by. engage in local schools China †apply inculcate Project Over the past few years, Sony Ericsson has worked to crowd charity in China, with a particular focus on the development of education through the desire School project. In 2009 and 2010, Sony Ericsson funded the building of two try for Primary Schools, one in the Sichuan Province and one in the Shanxi Province. In 2011, we continued to support the forecast School project by funding another(prenominal) Hope School in the Hebei Province.Malaysia Employees in Malaysia partnered with KSK, a charitable non-profit organisation set up to feed the needy and homeless in urban Kuala Lumpur. in any event contributing as a sponsor, the team also spent a day as volunteers preparing and pugilism so lid food in the kitchen and then sending the food out to the slum areas in the city. In addition, employees from Sony Ericsson China visited the Chan Lin Township Primary School in Cang Xi County in the Sichuan Province for a donation ceremony and to present the students with invitation letters to participate in the thirty-first Beijing Marathon.The marathon was held on October 16, 2011 with 10 students from Sony Ericsson Hope Schools in rural areas of Sichuan, Qinghai, and Shanxi provinces and Sony Ericsson employees also participating. All students and Sony Ericsson employees complete their target routes successfully and afterwards, the students were invited to stay with Sony Ericsson emplo\r\n'