Strategy

1) A(n) ________ is any good, service, or radical that is perceive by head word as newfangled. A. creative crossingion B. new idea C. innovation D. product 2) A ________ is a go under of procedures and sources knowrs use to obtain ordinary selective information about developments in the commercializeing environment. A. market information system B. marketing intelligence system C. product management system D. marketing look for system E. vertical system 3) ________ is the difference amongst the potential clients valuation of alto break downher the benefits and all the be of an offering and the perceived alternatives. A. trial avoidance rate B. node perceived protect C. Report rating D. Perceived usefulness E. Competitors market share rate 4) The value offer consists of a cluster of benefits the familiarity promises to deliver; it is A. guest fancy with the company B. client expectations C. union client satisfaction D. Customer committedness to the company E. melodic phrase processes 5). 3M, Hewlett-Packard, Lego, and other companies use the ________ to manage the innovation process. A.

Joint- venture system B. approximate team up C. New product team D. Stage-gate system E. Skunk works 6) quantity customer satisfaction is the general ruling of pleasure or mortification that results from comparing perceived action to expectations. To achieve total customer satisfaction, organizations need to. A. Spend more than money B. scorn expectations C. do it customer experiences D. Develop marketing campaigns E. Lower prices 7) A company cornerstone take several travel to improve the attribute of its marketing intelligence. If the company purchases competitive products for study, attends spread houses and trade shows, and reads competitors...If you postulate to get a full essay, score it on our website: Ordercustompaper.com

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